Roles & Responsibilities:

• Responsible for the overall management and direction of the brand to ensure consistent attainment of business goals
• Formulate and implement impactful brand-building strategies & programs to strengthen brand positioning and brand image
• Monitor market trends, periodic brand competitive analysis, and surveys to identify brand awareness gaps, target customer insight, and revise brand strategies from time to time
• Creates and maintains brand guidelines to ensure that the brand image is consistent across all channels, including monitoring and managing the use of the brand’s visual identity, messaging, and tone of voice.
• Formulate omnichannel brand plan and strategy including but not limited to digital such as website, social media (FB, WeChat & Redbook),SEM, SEO,Youtube,TikTok, etc
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
• Develop a strong and close relationship with partners, forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, and/partnerships
• Maintain brand presence by enhancing digital platform management and offline campaign
• Responsible for formulation of the team
• Collaborate cross-functionally among departments to drive brand growth and to achieve brand operational excellence, such as the content team, design team, video production team, product team, etc

Job Requirements:

• At least 5 years of experience in the related fields is required for this position, preferably experience in wealth management
• Hands-on regional exposure including China and other regions.f
• Experienced in managing a sizeable team, preferably more than 10 members
• Strong in brand management and marketing, with brand-building and image management skills
• Strong insight into market trends and meticulous logical thinking
• Ability in data analysis and resource integration
• Good communication skills in both English and Mandarin